The Pokemon Time Campaign originally started back in October, 2009. There have been a couple new campaigns every year, each adding new characters. Pokemon Time goods were only sold at the Pokemon Centers in Japan, for a very limited time and in very limited quantity. They feature many characters known for their big eyes and cute faces. There have been many items including plush toys, keychains, straps, mugs, backpacks, stickers, bags, iPhone covers, Nintendo DS covers, mugs, candy tins, towels, various stationary items and more.